Swing Lab V1
Blue Ridge, Georgia
In the heart of mountain golf country: two advanced training simulators providing detailed analysis of all aspects of a golfer's swing, plus AI Swing Coach Steve. Premium simulation. Real-time coaching. A club workshop, craft F&B, and a community built around your game.
The Concept
A golf club, reimagined. Where AI coaching, real practice, craft, and community live under one roof — and your game has somewhere to grow year-round.
Set in Blue Ridge, Georgia — the heart of mountain golf country — for golfers who play the mountain courses nearby and want AI-powered training between rounds.
Inside the Lab
Six experiences, one building.
Dual Lab Bays
Two dual-purpose bays that flex between AI-guided coaching and premium simulation backed by advanced launch monitor and swing analysis technology.
Steve · AI Swing Coach
Real-time, data-driven coaching that learns your swing and tracks your progress session to session.
Club Foundry
An on-site club workshop for fitting, building, and tuning your bag to match your numbers.
Grill & Craft Beverage
Craft food and drink built for lingering — the social heart of the Lab between sessions.
Content Studio
A built-in studio for High Draw Shows, swing breakdowns, and behind-the-scenes content.
Three-Tier Membership
Ridge, Draw, and Summit — three ways to belong, from casual access to founding-member perks.
Membership
Three tiers. One community.
Founding memberships open ahead of the January 2027 launch.
Tier 1
Ridge
Your entry to the Lab. Pay-as-you-play bay time, member rates, and access to events.
Tier 2
Draw
The core membership. Regular bay hours, priority booking, coaching credits, and F&B perks.
Tier 3
Summit
The full experience. Unlimited play, founding-member status, club fitting, and trip discounts.
Be First Through the Door
Get Notified
Join the Swing Lab V1 list for founding-member access, opening updates, and a first look inside the bays.
322 West Main Street
Downtown Blue Ridge, Georgia